AIGA Medal, Natural History Museum, Curtis Institute of Music, Blake Little, Mohawk Fine Papers, Sagmesiter x Walsh, Adobe Remix, Lynda.com

Find the March 2014 newsletter here.

The third in the series of Mohawk Via promotions has just been released. Like the previous promotions, Mohawk Via Printing and Paper was designed by AdamsMorioka and follows Via’s format of providing useful information in a fun “stop what you’re doing and look at me” kind of way The conceptual basis for Mohawk Via Printing and Paper is an American approach, which Sean Adams equates with the qualities of Via. “The American point of view — expansiveness, honesty, plain speaking, compassion, diversity and courage — tied in perfectly with the attributes of Via,” he says.

Like all Mohawk Via promotions before, Mohawk Via Printing and Paper is educational and useful. “Mohawk Via Printing and Paper demonstrates how Mohawk Via can handle high-end imagery such as fine art and critical photography. The promotion also has an FAQ section about the paper itself and printing tips to maximize the paper’s potential,” says Jane Monast, Director of Communications, Mohawk Fine Papers.

Mohawk Via Printing and Paper incorporates a handy list of Mohawk Via’s 35 shades and 7 finishes, as well as an envelope chart. Mohawk stocks a wide selection of envelope sizes in all Mohawk Via shades and finishes. Any non-stocked items can be ordered directly through Mohawk at www.mohawkpaperstore.com.
Mohawk Via Printing and Paper was printed by Primary Color, Los Angeles, CA, using a 20 micron Staccato screening.

Click here to get a copy of Mohawk Via Printing and Paper.

Noreen Morioka was part of a select group of judges at the 2010 Cannes Lions Awards in France. The Cannes Lions International Advertising Festival is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Sir Martin Sorrell, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer, Biz Stone and Bob Geldof

Sean recently spoke about the aesthetics of design at Disneyland at the international Cusp Conference in Chicago. The lecture focused on design and branding utilizing ideas of reassurance, storytelling, and personal connection, exemplified by design decisions at Disneyland since 1955. He reinforced the AdamsMorioka of optimism in design with the final phrase, “All design is an act of optimism.” Cusp is a conference that is about “the design of everything.” Speakers range from futurist, Natalia Allen, to author Richard Saul Wurman.