AdamsMorioka

USC Law is one of the top ranked law schools in the United States. With that reputation comes stiff competition. AdamsMorioka was asked to help the law school create a new system that would increase the number of applicants and differentiate them from other top-tier institutions. In our research, we found that current students were very impressed with the personal relationships and help they received from both the admissions team and their professors. As a result, we created a personal and approachable system, starting with the viewbook—a potential student’s first look at the school. The flow of information in the viewbook was completely reorganized and tailored to presenting a clear, step by step argument of why a student should apply to USC Law. We then extended the system to a host of admissions materials, including brochures, applications, and web.