USC Gould School of Law

USC Law is one of the top ranked law schools in the United States. With that reputation comes stiff competition. AdamsMorioka was asked to help the law school create a new system that would increase the number of applicants and differentiate them from other top-tier institutions. In our research, we found that current students were very impressed with the personal relationships and help they received from both the admissions team and their professors. As a result, we created a personal and approachable system, starting with the viewbook—a potential student’s first look at the school. The flow of information in the viewbook was completely reorganized and tailored to presenting a clear, step by step argument of why a student should apply to USC Law. We then extended the system to a host of admissions materials, including brochures, applications, and web.