The Academy of Motion Picture Arts and Sciences

The Academy of Motion Picture Arts and Sciences is one of the most venerable organizations in the entertainment world. It holds considerable brand equity in its Oscar statuette, a symbol that is instantly recognizable internationally. Despite its exposure, however, individual Academy communications were disjointed and lacked cohesiveness. Through collaboration with the Academy and drawing on extensive research, AdamsMorioka crafted a system around the Oscar symbol, a newly designed wordmark, and structured visual grids for both member and consumer communication. Identities for all Academy entities are now aligned, creating an even stronger foundation for the organization to grow into new ventures and reach new audiences.